ABOUT EDDIE

I’m Edward Hills – but most people call me Eddie.

A Colour Serjeant in the Army Cadet Force and a Sales Director with over 20 years’ experience leading high-performance teams, coaching reps, and building sales systems that actually scale.

I've: 

▪ Trained 1,000+ sales professionals and cadets – from raw recruits to senior leaders

▪ Led national sales teams and managed £multi-million targets

▪ Coached solo founders and startups through six-figure growth

▪ Built training academies inside telecoms, SaaS, and e-commerce brands

▪ Delivered repeatable sales strategies without fluff or theory

Sales Solider Academy is your shortcut to sales discipline- whether you're: 

▪ A solo founder trying to close deals while juggling everything else

▪ A sales rep stuck on a plateau, looking to break through

▪ A coach needing a simple, repeatable way to convert leads into clients

We focus on:

▪ Regaining your edge

▪ Rebuilding your process

▪ Leading yourself like a professional

Mission clear. Let's get to work.